The main focus of the course will be the analysis of the growth and survival of industries and firms, an issue that is crucial to the growth of economies as a whole . To understand how industries develop and change, we need to understand how new or improved production methods and products are introduced. This course examines industrial change, beginning from the inception of an industry. Special attention is paid to the role of technology as an important driver of industrial competition.
We will examine the entry, exit, and growth of firms in individual industrial markets, such as automobiles, tires, semiconductors, lasers, networking products, and computers. We will study how oligopolies form as a result of product variety, economies of scale, scope, advertising and distribution. In so doing, we will also speculate about possible national policies and strategies for corporate success.
Topics will include:
At the end of the course students will have learned: